A full-service ski shop specializing in retail, rental and repair offering everything a skier or snowboarder needs. Gene Taylor Sporting Goods, established in 1958 by Western Colorado native, Gene Taylor, feature quality sporting goods, a huge selection at the best possible prices, and highly knowledgeable employees. More than 40 years later, Gene and his sons; Duke, Tony and Marshal, have expanded their Grand Junction store to more than 50,000 square feet, and their product line to include just about anything an outdoor enthusiast could want.